Market Entry and Country Expansion
Opening a new country is where growing technology companies lose money fastest. We have opened and scaled markets across different continents and know what determines the outcome in the first four quarters.
Revenue Growth · Cloud & Software Cost Reduction
We help B2B technology leaders build stronger commercial engines and negotiate cloud and software commitments with greater clarity.
Delos Advisory was founded by former senior executives from large global technology companies. That gives us two kinds of experience most advisors do not have: we've run technology businesses from the inside — opening operations internationally, building pipeline, leading teams, and hitting targets — and we've negotiated and sold enterprise deals on behalf of the world's largest software and cloud vendors.
We put both to work for our clients today. For technology companies, that means helping build the commercial engine that scales the business into new segments, new countries, and larger deals. For enterprises, it means negotiating sharper contracts and renewals with those same vendors, because we know exactly where there is room for exceptions, discounts, and unbundling.

Services
Technology companies rarely miss the number because the product is wrong. They miss it because coverage does not match the market, the team is structured for the company they were two years ago, pipeline is built in the wrong segments, and the forecast surfaces the problem with three weeks left in the quarter.
We have run this from the inside: multi-billion dollar businesses across dozens of countries, thousands of sellers, every quarter, for almost three decades.

Opening a new country is where growing technology companies lose money fastest. We have opened and scaled markets across different continents and know what determines the outcome in the first four quarters.
Most sales organizations are structured by inheritance — last year’s territories, quotas set by division, compensation that rewards the wrong behavior. We build the coverage model, territories, quotas, and capacity plan the strategy actually requires.
Pipeline problems are almost never volume problems. We rebuild what the pipeline is made of, the motions that feed it, and the weekly cadence that tells you in month one what the quarter will look like in month three.
For most technology companies, partners are the difference between covering a market and covering a city. We design the economics, rules of engagement, and governance that make an ecosystem produce after the launch enthusiasm fades.
Large deals are lost on process far more often than on product. We work the specific deals — qualification, the executive map, commercial structure, and the negotiation.
Enterprise software vendors run some of the most sophisticated commercial teams in the world, built to maximize contract value. Buyers manage dozens of these relationships at once, with little time or visibility into how vendors price, structure deals, and apply pressure — and they count on that asymmetry.
We exist to close that gap. Decades of senior experience inside the world’s leading enterprise technology companies means we know their pricing, their approval authority, and what they leave out of contracts.
Two things changed the math in 2026: vendors moved from discount-based to list-based pricing, removing procurement’s usual lever, and generative AI arrives bundled into nearly every renewal, priced per seat or action, sized to headcount, not adoption. We start with your contracts and billing data. Within weeks, we map your exposure, reduction opportunities, and terms to improve — then build the negotiation strategy and stay with you through the deal.

In 2026, vendors in this category moved away from tiered volume discounts toward flat list pricing, and list prices themselves rose — with double-digit increases at renewal common for enterprises that previously held deep volume terms.
ERP vendors moving customers from on-premise maintenance to cloud subscriptions are using the transition deadline itself as commercial leverage — early movers get one price, later movers get another, and the gap widens every year.
Core CRM list prices rose again in the past year, and a new AI-agent consumption layer now sits on top — priced per interaction or through prepaid credit bundles, with two incompatible pricing models that are expensive to unwind if you choose wrong at signature.
Base contracts in this category carry an annual escalator that often runs into double digits without a negotiated cap, and the newest AI capability is gated behind a premium tier that adds meaningfully to per-user cost — bundled so that declining it looks like losing your existing discount.
For most enterprises, hyperscale cloud is the least predictable line on the IT budget — spend is spread across hundreds of services, billing is accurate but notoriously difficult to read, and most buyers negotiate the wrong lever.
A category of enterprise development and middleware licensing has shifted toward metrics disconnected from actual use — and this mismatch has become one of the most active audit motions in enterprise software, typically opening as a friendly compliance review and converting into a commercial conversation.